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Case Studies

Raised Growth Capital for Indian Master Franchisee of Papa John’s Pizza
(World’s # 3 pizza chain)

Om Pizza & Eats is the master franchisee in India for Papa John’s Pizza (world’s # 3 pizza chain), Chili’s (leading casual dining chain) and The Great Kabab Factory...

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Raised Growth Capital for Indian Master Franchisee of Papa John’s Pizza (World’s # 3 pizza chain)

Target: Om Pizza & Eats
Investor: TVS Capital
Year: 2010
Investment : Rs. 500 mn
Stake: Minority
Type: Growth Capital
Om Pizza & Eats India is the master franchisee in India for Papa John’s Pizza (world’s # 3 pizza chain), Chili’s (leading casual dining chain) and The Great Kabab Factory. It is promoted by Bahrain based Jawad Business Group which is a USD 560 million multi-brand franchisee company for over 60 retail brands.

We were one of the few investment banks in India that recognized the potential of the organized restaurant business in India and helped Om Pizza to raise growth capital from TVS Shriram Growth Fund. Our involvement ranged from evolving transaction strategy, preparing investment collateral for investors, approaching investors, assistance in negotiations, restructuring and deal closure. Important value additions were:
  Helping reshape the business strategy and operating model
Original plan
Large format stores for QSR Pizza category
arrow
Fewer stores
arrow
Profit visibility not clearly evident
 
Our inputs
Smaller size stores with focus on delivery
arrow
Aggressive roll out
arrow
Clear path to profitability
  Preparing a compelling business case and presenting to investors
  Negotiating the deal - valuation, terms, definitive agreement, etc.
  Assisted in designing and implementing a challenging restructuring exercise critical to deal closure
  Restaurant business of Om Pizza was housed under different companies. The investor required consolidation all the restaurant business under Om Pizza as a condition precedent for making the investment
Given that the restructuring was required to be speedy, tax efficient, FEMA compliant, etc. it was a very challenging restructuring exercise. We eventually helped build and implement a design that met the above objectives and was to the satisfaction of the investor
  Guiding them through the legal and financial due diligence process
“We were very impressed with the way Lodha executed the deal. Their team is dedicated, focused and very talented. They have deep understanding of the consumer space in India and were instrumental in our successful fund raise.” R. Ramakrishnan, Group General Manger - Jawad Business Group

Fund Raising for a Venture which is now India’s Largest Online Movie Ticketing Company, www.BookmyShow.com

Bigtree Entertainment (owner of www.BookmyShow.com) started as a movie and entertainment ticketing company providing software, call centre, door delivery options,...

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Fund Raising for a Venture which is now India’s Largest Online Movie Ticketing Company, www.BookmyShow.com

Target: Bigtree Entertainment (BookmyShow)
Acquirer: WEB 18 (TV 18 group)
Year: 2007
Investment Rs. 360 mn
Stake: Not disclosed
Type: M&A - Portfolio investment by strategic buyer, akin to Venture Capital
Bigtree Entertainment (owner of www.BookmyShow.com) started as a movie and entertainment ticketing company providing software, call centre, door delivery options, cash collection services to multiplexes. Their business was essentially driven on a cost plus model.

Its three founders had a vision to run an aggregator model that would provide an online platform for booking movie tickets across multiplexes. It was an untested and untried business model in India. We helped them raise capital merely on the back of a business plan. We assisted them in:
  Conceptualize the business plan
  Showcasing the deal to several venture capitalists and strategic investors
  Obtaining offers from several potential investors, including Ticketmaster, the world's leading live entertainment ticketing and marketing company
  Evaluating the various offers and helping them finally negotiate and sign up with WEB 18 – the internet arm of Network 18
“With Lodha, we were able to present our business case in an effective way to investors. We went through many ups and downs during the fund raising process, but their persistence and commitment eventually helped us find the right partner in the TV 18 Group.” Ashish Hemrajani, founder and CEO - Bigtree

Advisors on Cross-Border Acquisition of a Poland Based Company

India’s leading electrical and electronic instrumentation player Rishabh Instruments Pvt Ltd., based in Nashik, acquired 85% in Lumel S.A. ...

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Advisors on Cross-Border Acquisition of a Poland Based Company

Target: Lumel S.A (owned by Polish Government)
Acquirer: Rishabh Instruments
Year: 2011
Investment: Rs. 1,250 mn (EV)
Stake: 85%
Type: Outbound M&A
India’s leading electrical and electronic instrumentation player Rishabh Instruments Pvt Ltd., based in Nashik, acquired 85% in Lumel S.A.

Lumel is one of the leaders in the European market in the manufacture of industrial automation equipment and aluminum pressure castings. It is among the top 3 players in the industrial automation equipment market in Poland with a 20% market share. It clocked revenues of USD 27 million for calendar year 2010.

We advised Rishabh on the entire transaction starting from initiating dialogues with the Polish Ministry of Treasury to preparation of binding bid, negotiating the definitive agreement, negotiating with existing lenders in Lumel, raising acquisition finance, transaction structuring and closing the deal.

Key tasks included:
  Creating a business plan for Lumel based on Rishabh’s vision for the company
  Evaluating the business plan, synergies and risks to arrive at the valuation
  Working out a competitive binding bid
  Negotiating the price, deal terms and share purchase agreement with the Polish government
  Advising on implications of rights and obligations (of Rishabh and the Polish government) contained under the share purchase agreement and suggesting alternative solutions
  Negotiating a social package with the trade unions and handling political sensitivities around employee-related issues
  Assisting in designing an efficient transaction structure
  Negotiating with existing lenders of Lumel to continue with the loan and arranging acquisition finance
  Guiding the company through the legal, accounting and tax due diligence and advising them on implications of critical findings from the due diligence reviews
  Identifying professional firms for legal, accounting and tax services in Poland
 
It was a very challenging deal to execute given that;
  We had to work out a competitive binding bid on the basis of very limited information that was shared by the Polish Ministry of Treasury and negotiate valuation and deal terms with the Polish Ministry of Treasury
  We had to deal with the political sensitivities and employee issues that typically arise in a privatization deal
  It was difficult to convince the banks to fund the transaction because of the relatively larger size of Lumel compared to Rishabh
  This was an outbound M&A transaction that required a thorough understanding of Indian and Polish regulations (foreign exchange, income tax, corporate laws, labour laws, etc.)
“This is the first acquisition for Rishabh and it was great to have Lodha as our advisors. They added significant value and their knowledge and experience helped us successfully complete the acquisition in a foreign land whilst dealing with government authorities. Their team has been impeccable and we look forward to expanding our relationship with the firm.”
Narendra Goliya, Promoter and MD - Rishabh Instruments.

Sale of a Family Owned Business to a Global Giant

Markwel was a family owned mid-sized business in operation for over two decades. The promoters had spent a large part of their lives to establish the company as India’s largest ...

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Sale of a Family Owned Business to a Global Giant

Target: Markwel Hose Industries
Acquirer: Parker Hannifin Corp., USA
Year: 2005
Investment: Rs. 900 mn
Stake: 100%
Type: Inbound M&A
Markwel was a family owned mid-sized business in operation for over two decades. The promoters had spent a large part of their lives to establish the company as India’s largest industrial hose manufacturer. Despite their strong understanding of the business, the M&A environment was new to them and they were uncertain about the deal process and its intricacies. We handheld them through the entire transaction process and helped in:
  Determining a fair value for their business
  Presenting their business case in a professional manner to global giants such as Eaton, Parker Hannifin, etc.
  Bringing multiple buyers to the table and thereby creating the required ‘deal tension’ (price competition)
  Negotiating the deal - price, terms, share purchase agreement, etc.
  Designing and implementing a carve-out of a small business from the company that the promoters wanted to continue to operate themselves and which was, in any case, not relevant to the ultimate buyer
“Lodha executed the deal very efficiently and more importantly helped us get a value which was way beyond our expectations.” Jimmy Marker, Owner - Markwel Hose Industries.

Today, Markwel forms part of Parker Hannifin’s (USD 12.3 bn group) successful Indian operation.